Supermetrics News

Supermetrics is introducing the first Marketing Intelligence Agent on the platform, allowing marketers to explore marketing performance by asking natural language questions. ...

October’s update includes a dashboard management update, the release of a brand new feature, Data Explorer, new events, and content. ...

Introducing Build on Supermetrics, a set of APIs that let you build, white-label, and scale your own data products without wasting months maintaining fragile integrations. ...

In a privacy-centric world, it’s crucial to ensure your data is safe and sound, accessible only to those who need it. Introducing Supermetrics Workspaces, a new feature that helps simplify marketing data management at scale, focusing on privacy, security, and operational efficiency. ...

Today, we're very excited to announce Supermetrics' acquisition of Relay42, a leading, real-time Customer Data Platform (CDP). Read this article to learn how we're building a Marketing Intelligence platform with Relay24. ...

Supermetrics, the leading Marketing Intelligence Platform, is excited to announce today the strategic acquisition of Relay42, a leading, real-time Customer Data Platform. ...

We analyzed product usage data from 6000 businesses and surveyed 200 marketers globally—both hands-on marketers and managers—to determine how marketing teams use (or misuse) data. And here’s what we’ve learned. ...

We’re excited to unveil our revamped programs for Supermetrics Partners, now powered by PartnerStack! This relaunch brings a fresh structure, aligned benefits, and new features designed to help our partners grow their revenue and scale their impact with Supermetrics. ...

This year has been a transformational year for Supermetrics. Building on our vision for one single platform, we’ve sped up the Marketing Intelligence Platform with a bunch of new features and UI updates. We also rolled out improvements to our Google Sheets and Looker Studio products, hosted events, and even launched a brand-new community. ...

For marketers and analysts, having a complete view of marketing performance is crucial. But what happens when important data sits outside the usual digital channels? Maybe it’s offline campaign data from TV or out-of-home ads, on-site event conversion data, product data from legacy systems, or even custom files from clients. Introducing Custom Data Import—a new ...